Shopper Trends

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Shopper playbook: Generations

14 Dec 2018

Understand key defining shopping behavior characteristics by generation. Get insight into the distinct opportunities for meaningful shopper engagement for each generation. Explore how to activate against generational ...

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Reimagining shopper ROI

14 Dec 2018

We have traditionally based our understanding of what shoppers get out of a shopping interaction — and how they decide where and how to shop — on the assumption that they make trade-offs to maximize whatever ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.

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Understanding the Walgreens/Kroger retail relationship

18 Jan 2019

By: Brian Owens, Ben Antenore, Caroline Dumas.  32 Slides

The Walgreens/Kroger partnership is the first of its kind, generating a variety of opportunities and implications for suppliers who work with both retailers.


Discounter Channel Annual Shopper Review

16 Jan 2019

  By: Catherine Lang, Rachel McGuire

Opportunities abound in the discounter channel, as key retailers attract more shoppers, new shoppers, more affluent shoppers, and more economically optimistic shoppers.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.

Latest ShopperScape® SnapShot

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ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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