Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Amazon.com: Surfing the screen

22 Jan 2019

By: Meaghan Werle.  20 Slides

Amazon is enhancing the quality of its online experience, reducing wasted time while expanding Prime members’ time in a meaningful way.

 
Summary Slides

Mastering eCommerce Fundamentals: Creating winning product titles

22 Jan 2019

By: Kevin McCoy.  9 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. Each month will focus on a key digital element and offer strategies and best practices to elevate your online presence.

 
Summary Slides

Ingenious Innovations and Initiatives - November/December 2018

22 Jan 2019

By: Kantar Consulting Research Team, Malcolm Pinkerton.  12 Slides

Differentiation is key for continued growth. In this edition of our global innovations report, we highlight how this difference can be achieved through linking seemingly unrelated ideas to create unique concepts and experiences.

 
Summary Slides

The Retail Reveal: Next-generation loyalty - remaining relevant and sustaining the retail ecosystem

21 Jan 2019

By: Kantar Consulting Research Team, Hanna Ryngmark.  19 Slides

In the second part of The Retail Reveal's focus on loyalty, we examine how omnichannel programs are shifting away from points-based schemes to explore new innovative models around convenience, community and meaningful rewards to drive ever-greater shopper engagement.

 
Summary Slides

Understanding the Walgreens/Kroger retail relationship

18 Jan 2019

By: Brian Owens, Ben Antenore, Caroline Dumas.  32 Slides

The Walgreens/Kroger partnership is the first of its kind, generating a variety of opportunities and implications for suppliers who work with both retailers.

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Event Presentations

 
Summary Slides

Amazon vs. Walmart 2.0: The race to serve all shopper lifestyle needs

15 Dec 2018

By: Laura Kennedy, Meaghan Werle.  72 Slides

Evaluate Amazon’s evolving online experience and its differentiated approach to physical retailing as it seeks to broaden category reach. Learn how a traditional big-box retailer (Walmart) is investing and partnering to compete with a technology company (Amazon).

 
Summary Slides

The evolution of the supermarket format: Online and offline

14 Dec 2018

By: Elley Symmes, Tory Gundelach.  55 Slides

Understand the impetus for why the supermarket channel is changing. Learn what retailers are doing to change with it. Explore ways to support retailers as they move into an omnichannel experience.

 
Summary Slides

Status update: The growing influence of social commerce in retail

14 Dec 2018

By: Meaghan Werle, Tiffany Hogan.  52 Slides

Evaluate the rising opportunity of social media as a relevant sales channel, including new shopping features at key platforms including Facebook, Instagram, Pinterest, and Snapchat.

 
Summary Slides

Convenience - Looking Beyond The Channel For Success

10 Dec 2018

By: Derya Guvenc.  32 Slides

Convenience is the only Turkish channel that has continued to grow its share against discounter expansion, but channel blurring is now seeing the concept become applicable everywhere, meaning agile operators can win by accomodating new needs and missions.

 
Summary Slides

Managing Amazon Disruption - Supporting key accounts against Amazon

10 Dec 2018

By: Derya Guvenc.  33 Slides

Amazon's entry into any market will change how other players operate. We show you how to plan ahead for this disruption and the best strategies to deploy in a fast-evolving retail environment.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

 
Webinar

Digital Retailing Webinar - Social commerce: Capitalizing on today’s key platform

24 May 2018, 11:00 AM EDT

With major U.S. social platforms introducing new retail capabilities, social media is quickly moving down the purchase funnel. By expanding beyond brand building to support conversion, these platforms are better enabling retailers and suppliers to move shoppers from inspiration to purchase. As shoppers, especially Centennials, increasingly turn to social sites for shopping, brands need to ensure that they have a shoppable presence across these digital touchpoints. Join Kantar Consulting ...

 
Webinar

Digital Retailing Webinar - U.S. Omnichannel Review: Assessing Key Shifts in Fulfillment

22 Mar 2018, 11:00 AM EDT

As shoppers’ expectations for convenience continue to escalate, retailers across the board are investing in fulfillment to better serve shoppers how and where they want to shop. By partnering with third-party providers, acquiring last-mile logistics companies, or building capabilities in-house, retailers are broadening their fulfillment options to provide shoppers with greater immediacy and flexibility. At the same time, recent innovation, such as Amazon Key, further disrupts the way ...

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