After a six-week pilot phase, and the introduction in several European markets, discounter Lidl will finally debut its Lidl Plus loyalty app in its domestic market from tomorrow (13 June 2019). The app will be available to download for iOS and Android and can be used in around 250 outlets in the Berlin and Brandenberg region. Lidl will roll out the scheme to all German branches by end-2020.

Source: Lebensmittel Zeitung