Waitrose plans to expand its private label export business by selling products from small independent businesses including Cornish Sea Salt, Doves Farm Organic, Windsor, Eton Brewery, Pooch and Mutt Pet Food. Waitrose saw a 30% uplift in its export business last year which is distributed across premium supermarkets and hypermarkets across the world. It has signed deals with retailers from Chile to South Africa including Unimarc Supermarkets in Chile.